/* סער חלק · פשוט להשפיע — ivory / copper / vermillion · Anomalia + Ploni */
@font-face{font-family:'Anomalia';src:url('/assets/fonts/anomalia-900.woff2') format('woff2');font-weight:900;font-display:swap}
@font-face{font-family:'Anomalia';src:url('/assets/fonts/anomalia-700.woff2') format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:'Anomalia';src:url('/assets/fonts/anomalia-500.woff2') format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:'Ploni';src:url('/assets/fonts/ploni-400.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Ploni';src:url('/assets/fonts/ploni-600.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:'Ploni';src:url('/assets/fonts/ploni-700.woff2') format('woff2');font-weight:700;font-display:swap}

:root{
  --ivory:hsl(40 45% 97%);--warm:hsl(35 55% 94%);--sand:hsl(33 45% 88%);
  --copper:hsl(22 65% 45%);--copper-d:hsl(22 60% 34%);
  --verm:hsl(12 85% 55%);--verm-d:hsl(12 75% 43%);
  --fg:hsl(20 15% 12%);--muted:hsl(25 10% 36%);
  --line:hsl(22 40% 80%);
  --r:28px;--wrap:1180px;
  --ease:cubic-bezier(.2,.7,.2,1);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
html,body{overflow-x:clip}
body{margin:0;background:var(--ivory);color:var(--fg);font-family:'Ploni',system-ui,sans-serif;font-size:19px;line-height:1.65;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3,h4{font-family:'Anomalia','Ploni',system-ui,sans-serif;font-weight:900;line-height:1.02;letter-spacing:-.01em;margin:0 0 .5em}
h1{font-size:clamp(2.6rem,6.4vw,5.1rem)}
h2{font-size:clamp(2.1rem,4.6vw,3.7rem)}
h3{font-size:clamp(1.3rem,2vw,1.6rem);line-height:1.15}
p{margin:0 0 1em}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.skip{position:absolute;top:-60px;right:12px;background:var(--fg);color:#fff;padding:10px 16px;border-radius:10px;z-index:100;text-decoration:none}
.skip:focus{top:12px}
:focus-visible{outline:3px solid var(--verm-d);outline-offset:3px;border-radius:6px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.hl{color:var(--verm-d)}
.u{background:linear-gradient(transparent 62%,hsl(12 85% 55%/.22) 62%);padding:0 .08em}

/* gradients */
.grad-cta{background:linear-gradient(135deg,hsl(12 78% 48%),hsl(22 68% 38%))}
.grad-hero{background:
  radial-gradient(60% 55% at 85% 10%,hsl(12 85% 55%/.08),transparent 70%),
  radial-gradient(50% 60% at 10% 80%,hsl(35 70% 85%/.7),transparent 70%),
  linear-gradient(180deg,var(--warm),var(--ivory))}
.shadow-cta{box-shadow:0 20px 40px -12px hsl(12 85% 55%/.45)}
@keyframes aura{0%,100%{transform:translate(0,0) scale(1);opacity:.55}50%{transform:translate(-4%,3%) scale(1.12);opacity:.8}}
.aura{position:absolute;border-radius:50%;filter:blur(60px);pointer-events:none;animation:aura 14s ease-in-out infinite;background:radial-gradient(circle,hsl(12 85% 60%/.35),transparent 65%)}

/* nav */
.nav{position:sticky;top:0;z-index:50;background:hsl(40 45% 97%/.78);backdrop-filter:blur(14px) saturate(1.3);-webkit-backdrop-filter:blur(14px) saturate(1.3);border-bottom:1px solid hsl(22 40% 80%/.5)}
.nav .wrap{display:flex;align-items:center;gap:28px;height:72px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:'Anomalia';font-weight:900;font-size:1.25rem;flex-shrink:0}
.logo i{width:38px;height:38px;border-radius:50%;display:grid;place-items:center;color:#fff;font-style:normal;font-family:"Ploni",sans-serif;font-weight:700;font-size:1.3rem;line-height:1}
.logo small{display:block;font-family:'Ploni';font-weight:600;font-size:.72rem;color:var(--copper-d);letter-spacing:.02em;line-height:1}
.nav nav{display:flex;gap:22px;margin-inline-start:auto}
.nav nav a{text-decoration:none;font-weight:600;font-size:1rem;color:var(--fg);opacity:.82;transition:opacity .2s,color .2s}
.nav nav a:hover,.nav nav a[aria-current]{opacity:1;color:var(--verm-d)}
.nav .btn{padding:11px 20px;font-size:1rem}
.menu{display:none;margin-inline-start:auto}
.menu summary{list-style:none;cursor:pointer;width:44px;height:44px;border-radius:12px;display:grid;place-items:center;border:1px solid var(--line);background:#fff}
.menu summary::-webkit-details-marker{display:none}
.menu[open] .panel{display:flex}
.menu .panel{display:none;position:absolute;inset-inline:12px;top:76px;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:20px;padding:10px;box-shadow:0 24px 50px -20px hsl(20 30% 20%/.3)}
.menu .panel a{padding:14px 16px;text-decoration:none;font-weight:600;border-radius:12px}
.menu .panel a:hover{background:var(--warm)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;border-radius:999px;padding:16px 28px;font-weight:700;font-size:1.1rem;text-decoration:none;border:0;cursor:pointer;font-family:inherit;transition:transform .25s var(--ease),box-shadow .25s,background .25s}
.btn-cta{color:#fff}
.btn-cta:hover{transform:translateY(-2px)}
.btn-ghost{background:#fff;color:var(--fg);border:1.5px solid var(--line)}
.btn-ghost:hover{border-color:var(--verm);transform:translateY(-2px)}
.btn svg{width:20px;height:20px;flex-shrink:0}

/* eyebrow */
.pill{display:inline-flex;align-items:center;gap:8px;border-radius:999px;border:1px solid hsl(12 85% 55%/.3);background:hsl(0 0% 100%/.7);backdrop-filter:blur(6px);padding:7px 16px;font-size:.86rem;font-weight:700;letter-spacing:.06em;color:var(--verm-d)}
.pill::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--verm)}

/* sections */
section{position:relative}
.sec{padding:clamp(72px,10vw,128px) 0}
.sec-warm{background:var(--warm)}
.head{max-width:760px;margin-bottom:48px}
.head.c{margin-inline:auto;text-align:center}
.head p{font-size:1.2rem;color:var(--muted)}
.lead{font-size:clamp(1.15rem,1.6vw,1.35rem);color:var(--muted);max-width:620px}

/* hero */
.hero{overflow:hidden;padding:clamp(40px,6vw,80px) 0 clamp(56px,7vw,96px)}
.hero .hgrid{display:grid;grid-template-columns:1.05fr 1fr;gap:40px;align-items:center;position:relative;z-index:1}
.hero h1{margin:18px 0 22px}
.hero h1 .l2{display:block;font-size:.52em;line-height:1.12;margin-top:.35em;color:var(--copper-d);font-weight:700}
.hero .ctas{display:flex;flex-wrap:wrap;gap:14px;margin:30px 0 0}
.hero-art{position:relative}
.hero-art img{width:128%;max-width:none;margin-inline-start:-14%;border-radius:32px;-webkit-mask-image:radial-gradient(ellipse closest-side,#000 74%,transparent 100%);mask-image:radial-gradient(ellipse closest-side,#000 74%,transparent 100%)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:56px;position:relative;z-index:1}
.stat{background:hsl(0 0% 100%/.72);border:1px solid hsl(22 40% 80%/.6);border-radius:22px;padding:20px 22px;backdrop-filter:blur(6px)}
.stat b{display:block;font-family:'Anomalia';font-weight:900;font-size:clamp(2rem,3.4vw,2.8rem);line-height:1;color:var(--verm-d)}
.stat span{display:block;font-size:.95rem;color:var(--muted);margin-top:6px;line-height:1.35}

/* marquee */
.marq{border-block:1px solid var(--line);background:#fff;overflow:hidden;padding:22px 0}
.marq .lbl{text-align:center;font-size:.85rem;font-weight:700;letter-spacing:.14em;color:var(--copper-d);margin-bottom:12px}
.marq .track{display:flex;gap:64px;width:max-content;animation:marq 38s linear infinite}
.marq span{font-family:'Anomalia';font-weight:700;font-size:1.5rem;white-space:nowrap;color:var(--fg);opacity:.78;display:flex;align-items:center;gap:64px}
.marq span::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--verm)}
@keyframes marq{to{transform:translateX(50%)}}
.marq:hover .track{animation-play-state:paused}

/* cards */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.card{background:#fff;border:1px solid hsl(22 65% 45%/.2);border-radius:var(--r);padding:30px;transition:border-color .3s,transform .35s var(--ease),box-shadow .35s}
.card:hover{border-color:var(--verm);transform:translateY(-4px);box-shadow:0 30px 50px -30px hsl(20 40% 25%/.35)}
.card h3{margin-bottom:.45em}
.card p{color:var(--muted);margin:0}
.num{font-family:'Anomalia';font-weight:900;font-size:3.4rem;line-height:1;color:hsl(12 85% 55%/.2);margin-bottom:10px}
.ico{width:52px;height:52px;border-radius:16px;display:grid;place-items:center;color:#fff;margin-bottom:18px}
.ico svg{width:26px;height:26px}

/* paths */
.path{display:flex;flex-direction:column;padding:0;overflow:hidden;text-decoration:none;color:inherit}
.path figure{margin:0;aspect-ratio:4/3;overflow:hidden;background:var(--warm)}
.path figure img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.path:hover figure img{transform:scale(1.05)}
.path .b{padding:26px 28px 30px;display:flex;flex-direction:column;flex:1}
.path .tag{font-size:.82rem;font-weight:700;letter-spacing:.12em;color:var(--copper-d);margin-bottom:8px}
.path .go{margin-top:auto;padding-top:20px;font-weight:700;color:var(--verm-d);display:flex;align-items:center;gap:8px}
.path .go svg{width:18px;transition:transform .3s}
.path:hover .go svg{transform:translateX(-5px)}
.path.feat{border:2px solid var(--verm)}

/* services */
.svc{display:grid;grid-template-columns:150px 1fr;gap:24px;align-items:center}
.svc img{width:150px;height:150px;border-radius:22px;object-fit:cover}
.svc ul{list-style:none;padding:0;margin:12px 0 0}
.svc li{position:relative;padding-inline-start:22px;margin:4px 0;color:var(--muted);font-size:1.02rem}
.svc li::before{content:"";position:absolute;right:0;top:.62em;width:9px;height:9px;border-radius:3px;background:var(--verm);transform:rotate(45deg)}
.svc a.more{display:inline-block;margin-top:10px;font-weight:700;color:var(--verm-d)}

/* process */
.steps{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;counter-reset:s;position:relative}
.steps::before{content:"";position:absolute;top:34px;inset-inline:8%;height:2px;background:repeating-linear-gradient(90deg,var(--copper) 0 8px,transparent 8px 16px);opacity:.45}
.step{text-align:center;position:relative}
.step .dot{width:68px;height:68px;border-radius:50%;margin:0 auto 16px;display:grid;place-items:center;font-family:'Anomalia';font-weight:900;font-size:1.6rem;color:#fff;position:relative}
.step h3{font-size:1.25rem}
.step p{font-size:.98rem;color:var(--muted)}

/* proof */
.work{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.work .card{display:flex;flex-direction:column}
.work .k{font-family:'Anomalia';font-weight:900;font-size:2.4rem;color:var(--verm-d);line-height:1}
.work .kl{font-size:.92rem;color:var(--muted);margin-bottom:16px}
.work a.url{margin-top:auto;padding-top:16px;font-weight:700;font-size:.95rem;color:var(--copper-d);direction:ltr;text-align:right}
.quote{background:var(--fg);color:var(--ivory);border-radius:36px;padding:clamp(32px,5vw,64px);position:relative;overflow:hidden;margin-top:28px}
.quote blockquote{margin:0;font-size:clamp(1.2rem,2vw,1.55rem);line-height:1.55;max-width:880px;position:relative;z-index:1}
.quote blockquote::before{content:"”";font-family:'Anomalia';font-size:9rem;line-height:.6;color:var(--verm);display:block;height:.45em}
.quote cite{display:block;margin-top:22px;font-style:normal;font-weight:700;color:hsl(35 60% 80%)}
.quote .aura{width:420px;height:420px;left:-120px;bottom:-160px}

/* about strip */
.me{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:center}
.me figure{margin:0;position:relative}
.me figure img{border-radius:32px;aspect-ratio:1/1.08;object-fit:cover;width:100%}
.me figure::after{content:"";position:absolute;inset:18px -18px -18px 18px;border:2px solid var(--verm);border-radius:32px;z-index:-1}
.me figcaption{position:absolute;bottom:18px;inset-inline-start:18px;background:#fff;border-radius:16px;padding:10px 16px;font-weight:700;font-size:.95rem;box-shadow:0 14px 30px -14px hsl(20 40% 20%/.4)}
.facts{display:flex;flex-wrap:wrap;gap:10px;margin-top:22px}
.facts span{background:#fff;border:1px solid var(--line);border-radius:999px;padding:8px 16px;font-weight:600;font-size:.95rem}

/* faq */
.faq{max-width:860px;margin:0 auto}
.faq details{background:#fff;border:1px solid var(--line);border-radius:20px;margin-bottom:12px;transition:border-color .25s}
.faq details[open]{border-color:var(--verm)}
.faq summary{cursor:pointer;list-style:none;padding:22px 26px;font-weight:700;font-size:1.12rem;display:flex;justify-content:space-between;gap:16px;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-family:'Anomalia';font-size:1.8rem;line-height:1;color:var(--verm-d);transition:transform .3s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details>div{padding:0 26px 24px;color:var(--muted)}

/* big cta */
.bigcta{border-radius:44px;padding:clamp(40px,7vw,88px);color:#fff;position:relative;overflow:hidden;display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:center}
.bigcta h2{color:#fff}
.bigcta p{color:hsl(35 80% 94%);font-size:1.2rem}
.bigcta .aura{width:520px;height:520px;right:-160px;top:-200px;background:radial-gradient(circle,hsl(40 90% 70%/.35),transparent 65%)}
.form{background:hsl(0 0% 100%/.12);border:1px solid hsl(0 0% 100%/.28);border-radius:28px;padding:26px;position:relative;z-index:1;backdrop-filter:blur(6px)}
.form label{display:block;font-weight:600;font-size:.95rem;margin-bottom:6px}
.form input,.form select,.form textarea{width:100%;border:0;border-radius:14px;padding:14px 16px;font:inherit;font-size:1rem;margin-bottom:14px;background:#fff;color:var(--fg)}
.form .btn{width:100%;justify-content:center;background:var(--fg);color:#fff}
.form .btn:hover{background:#000}
.form small{display:block;margin-top:10px;opacity:.85;font-size:.85rem}
.bigcta .form input:focus-visible,.bigcta .form select:focus-visible{outline-color:#fff}

/* page hero (inner) */
.phero{padding:clamp(48px,7vw,96px) 0 clamp(40px,5vw,64px);overflow:hidden}
.phero .wrap{position:relative;z-index:1}
.phero.split .wrap{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:center}
.crumbs{font-size:.9rem;color:var(--muted);margin-bottom:18px}
.crumbs a{text-decoration:none;font-weight:600}
.crumbs a:hover{color:var(--verm-d)}

/* prose (legal) */
.prose{max-width:820px;margin:0 auto}
.prose h2{font-size:clamp(1.6rem,3vw,2.1rem);margin-top:1.6em}
.prose ul{padding-inline-start:1.2em}
.prose li{margin:.3em 0}

/* footer */
footer{background:var(--fg);color:hsl(35 30% 88%);padding:72px 0 32px;margin-top:0}
footer .cols{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px}
footer .fh{font-size:1.1rem;line-height:1.2;font-family:'Anomalia';font-size:1.1rem;color:#fff;margin-bottom:14px}
footer a{text-decoration:none;opacity:.85}
footer a:hover{opacity:1;color:hsl(12 90% 70%)}
footer ul{list-style:none;padding:0;margin:0}
footer li{margin:7px 0;font-size:1rem}
footer .logo{color:#fff;margin-bottom:14px}
footer .legal{border-top:1px solid hsl(0 0% 100%/.12);margin-top:48px;padding-top:22px;display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;font-size:.9rem;opacity:.75}
.ltr{direction:ltr;unicode-bidi:isolate}

/* floating wa */
.fab{position:fixed;bottom:20px;left:20px;z-index:60;width:60px;height:60px;border-radius:50%;display:grid;place-items:center;color:#fff;box-shadow:0 16px 30px -10px hsl(12 85% 45%/.6);transition:transform .25s var(--ease)}
.fab:hover{transform:scale(1.07)}
.fab svg{width:30px;height:30px}

/* reveal */
.rv{opacity:0;transform:translateY(20px);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.08s}.rv.d2{transition-delay:.16s}.rv.d3{transition-delay:.24s}.rv.d4{transition-delay:.32s}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .rv{opacity:1;transform:none}
}

/* responsive */
@media (max-width:1020px){
  .nav nav{display:none}
  .menu{display:block;margin-inline-start:0}
  .nav .wrap{gap:10px}
  .nav .wrap .logo{margin-inline-end:auto}
  .steps{grid-template-columns:repeat(2,1fr);row-gap:32px}
  .steps::before{display:none}
  .work{grid-template-columns:1fr 1fr}
  footer .cols{grid-template-columns:1fr 1fr}
}
@media (max-width:820px){
  body{font-size:18px}
  .hero .hgrid,.phero.split .wrap,.me,.bigcta{grid-template-columns:1fr}
  .hero-art{order:-1;margin-top:-10px}
  .hero-art img{width:112%;margin-inline-start:-6%}
  .stats{grid-template-columns:1fr 1fr;margin-top:36px}
  .grid3,.grid2,.work{grid-template-columns:1fr}
  .svc{grid-template-columns:96px 1fr;gap:16px;align-items:start}
  .svc img{width:96px;height:96px;border-radius:16px}
  .me figure{max-width:420px}
  .card{padding:24px}
}
@media (max-width:560px){
  .wrap{padding:0 18px}
  .nav .btn span{display:none}
  .nav .btn{padding:11px 14px}
  .steps{grid-template-columns:1fr}
  footer .cols{grid-template-columns:1fr}
  .hero .ctas .btn{width:100%;justify-content:center}
  .fab{bottom:14px;left:14px}
}